My name is Jorge Enrique Arredondo Meza, & I’m the creator & owner of Apotheckare. I decided to create this platform because I felt called to share my healing with the collective. What started as a natural desire to heal myself has evolved into a platform for commerce, communication, & community. I fell into plant-based skincare after a dear friend of mine & Apotheckare blogger, @lauraxxgon, recommended the oil cleansing method. Wanting to figure out my personal, perfect oil blend sparked a creative fire in me that kept me sane as I completed my undergraduate education at Duke University.

Apotheckare is a Queer, Mexican-American owned business based in Durham, North Carolina. Our vision is to create a space for more sustainable beauty practices that empower & educate people from all walks of life & revolutionize the beauty & wellness industries. At the intersection of both these industries, we see the potential for a new industry, one that is low-waste by not depending on single-use plastics, one that isn’t built on exclusionary gatekeeping practices & most importantly one with the power to provide people with the opportunity to heal themselves. Apotheckare is dedicated to providing plant-based healing through our skin potions & promoting wellness, awareness, & sustainability through our blog.

photographer:  @boyonthecouch

photographer: @boyonthecouch